What if the content you already have could fuel hundreds of new assets - with minimal effort from your end?
Creating content from scratch is time-consuming and often stops you from focusing on the other areas that drive your business.
So, if you’re going to invest that time, you need your content to work harder for you.
At Blue Bean Media, we aim to maximise the value of your original ‘investment’.
By the time our work is done, you won’t just have people consuming your content consistently across multiple platforms - you’ll have a business that’s growing.
“It was a real pleasure to work with Karen - she is passionate about helping professionals make a positive impact and it is evident in every interaction. She spent time to understand my approach and develop a strategy that was slow burn as opposed to a sugar hit. Beyond that, her personal and flexible approach meant the whole process felt seamless and like I was in very safe hands.”
We help service-based experts grow their visibility with less content chaos and more clarity.
You’ve already put time and energy into your business. You’ve likely got great content sitting in a folder (or in your head), and you know that being more visible could lead to more leads, more traction, and more trust.
But what you don’t need is another cookie-cutter marketing strategy.
At Blue Bean Media, we meet you where you are. We offer clear, flexible services designed to make your existing content go further - whether you need a one-off idea session, a complete visibility strategy, or support for DIY content in-house.
Our approach is rooted in simplicity, structure, and sustainability.
We’ll help you grow your presence with purpose, without burning out or starting from scratch.
We’re not a one-size-fits-all kind of consultancy.
We understand that every business is different and what works for another business, may not work for you. Our custom packages are flexible and designed to meet you exactly where you are in your content marketing journey.
Some of the factors we consider in determining the best strategic approach for your content marketing are:
Your business and marketing goals
The quantity and quality of your existing content
Your existing marketing foundations
Your visibility on traditional search engines and AI search platforms
Your marketing know-how and support resources
Your budget
Your timeframe for delivery.
Explore the packages below to find the right fit for where you are now, and where you want to grow next.
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"The Sprout"
CONTENT ACCELERATOR SESSION
Best for: Getting started or tackling a specific challenge.
If you're new to content marketing/repurposing or feeling stuck on one part of the puzzle, a Sprout Session gives you the clarity and direction you need to move forward - without the overwhelm.
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"The Beanstalk Blueprint"
CONTENT ECOSYSTEM & VISIBILTY STRATEGY
Best for: Turning scattered content and ideas into smart, solid marketing foundations.
You've got content, ideas, and a couple of social channels - but no clear structure. The Beanstalk Blueprint organises what you have into an organic content marketing strategy to increase your visibility and leads on both traditional digital and AI channels.
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"The Content Cultivator"
YOUR CONSULTING CMO
Best for: DIY content marketing with expert support to keep it consistent, intentional, and aligned with your goals.
For those who want to stay visible and keep up momentum with a Consulting CMO in their corner. The Content Cultivator combines high-level strategy, ongoing guidance, and built-in accountability to help you show up with purpose and clarity.
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"Bean Boosters"
ONE-OFF, DONE-FOR-YOU CONTENT SOLUTIONS
Best for: Getting expert help when you need it.
Need a content marketing kickstart without committing to an ongoing package? Bean Boosters are one-off, done-for-you services like LinkedIn content plans, blog posts and persona development, that help you get shiz done.
“The Sprout”
Content accelerator consultation
From content marketing idea to action — in under an hour.
You’ve got a “content something” - a content creation idea, a half-written email newsletter, something to launch, a pile of blogs and videos, a goal. You’re not sure what to do with it, or how to make it work. That’s where we come in.
The Sprout Session is a one-off 60-minute session designed to take your existing ideas and assets and help you shape them into something clear, structured, and actionable, with practical next steps you can implement straight away.
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60-minute 1:1 Zoom session with Certified Marketing Strategist & Content Marketing Specialist, Karen Moloney to work on one specific challenge
Recording of our session (so you don’t have to scribble notes)
Checklist of follow-up actions from our session
Space to explore your ideas, ask questions, and get expert input on your visibility, content or messaging
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Digital-savvy professionals who have a specific content problem they would like help to solve
Service business owners who want quick clarity or creative input to their content marketing initiatives
VAs or content teams who need guidance on next steps
Business owners curious about content marketing or repurposing, or unsure what they need next
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$500 +GST payable at time of booking.
“The Beanstalk Blueprint”
Your content marketing ecosystem & visibility strategy
This is the foundation, the roots of your digital presence.
The Beanstalk Blueprint is a clear, actionable roadmap that connects your expertise to your audience and shows you exactly where to focus your content marketing efforts for consistent, high-impact visibility on both traditional digital and AI channels.
The marketing landscape has changed, and so have client expectations. With AI tools and templated content flooding every platform, standing out takes more than quick fixes and surface-level ideas. We go deep into your business, resources, audience, and offerings to build a tailored strategy grounded in real insight and proven frameworks - not something scribbled in an hour or pulled from a cookie-cutter template.
You’ll walk away with a comprehensive, personalised content marketing strategy and a 90 day content marketing kickstart plan that gives you the clarity and confidence to show up consistently and achieve your growth goals.
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120-minute 1:1 Zoom strategy session with Certified Marketing Strategist & Content Marketing Specialist, Karen Moloney
Content Marketing Strategy including:
Visibility audit to identify opportunities for increased reach potential
Identification of your best content assets for repurposing
Content repurposing approach
Messaging and positioning clarity
Audience persona development (2-3 personas)
Channel strategy (3 focus channels, 2 supporting channels)
Analytics & reportiing recommendations
90-day content marketing kickstart plan
Video walkthrough of your Beanstalk Blueprint
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Service-based experts who are done with guesswork and want a clear direction
Business owners who feel invisible online or inconsistent with content
Professionals who know their offer is strong, but their marketing doesn’t reflect it
Coaches, consultants, and practitioners who want their content to attract the right clients - not just more noise
Teams or VAs who are waiting for guidance before they can create and execute content confidently
Anyone who has tried posting randomly and now wants a strategy that actually connects the dots between visibility and growth.
“The Content Cultivator”
Build your presence with strategic content guidance from your Consulting CMO.
You’ve got something to say - and a vault of brilliant content - but between running the business, serving clients, and managing the day-to-day, showing up consistently can feel impossible.
This personalised mentoring program gives you the strategic direction and clarity of a Consulting CMO - without the full-time cost or complexity.
You’re still in charge of content creation and repurposing (or your team/VA is), but you’ll never have to figure it out alone. With quarterly strategy sessions and monthly progress check-ins, you’ll always have a plan - and a partner - to keep your content aligned with your goals.
We’ll help you plant the seeds of strong ideas, shape them into strategic content, and build the momentum to show up with purpose and impact.
Whether you’re starting from scratch or scaling your visibility, we’ll meet you where you’re at, and guide you forward towards results.
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60-minute 1:1 Zoom coaching sessions with Certified Marketing Strategist & Content Marketing Specialist, Karen Moloney
Choose weekly, fortnightly, or monthly sessions to suit your budget, pace and capacity - and keep you accountable
Session summaries with clear action points - no guesswork, just a plan to follow in between sessions
Tailored advice - based on your goals, energy, and brand voice
Real-time idea generation and content design or refinement
Supporting resources and templates - anything we’ve already built or know about that’ll help you move faster
Trusted guidance and accountability - from someone who gets your world and tells it like it is.
Access to The Bean Bank - our private stash of content marketing insights, strategies, and tips, curated just for our VIP clients.
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Service-based experts and founders who want a thinking partner, not just another strategy doc
Business owners who know what they should be doing, but need clarity, accountability, and support to actually make it happen
Coaches, consultants, and practitioners who want help shaping their ideas into content that connects and converts
Professionals whose content doesn’t yet reflect the value they deliver, but know it could
Experts with a VA or team who’s waiting for direction — we’ll guide you so they can create with confidence.
“Bean Boosters”
One-off content marketing support that gets the job done.
Sometimes, you don’t need a full content strategy. You just need to get that one thing off your to-do list.
That’s where Bean Boosters come in.
These are one-off, done-for-you services designed to give your content marketing a targeted lift, without the ongoing commitment. You’ll still need to give us a bit of input to make sure everything aligns with your goals and brand, but we’ll handle the heavy lifting - or connect you with a delivery partner - to take that job off your plate.
Whether it’s launching a LinkedIn newsletter, planning your next 12 months of content, or making your website work harder - consider it boosted.
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Bean Booster packages available:
Persona Profiles: We create clear, detailed profiles of the people who matter most to your business - clients, referral partners, collaborators - so you can craft content with messaging that builds connection, trust, and traction.
LinkedIn® Profile Power-up: A video walkthrough and action list to optimise your existing profile and/or company page to build trust, boost credibility, and turn views into meaningful conversations and potential leads.
Website Optimisation Audit : A video walkthrough and action list to boost your site’s user experience, lead generation, and search performance (including AI search).
The Blog Builder: We turn your raw ideas, voice notes or transcripts into polished, SEO-friendly blog posts that reflect your expertise and connect with your audience. Available as a one-off service for a bundle if you’ve got a few posts in mind, or as a recurring service if you want fresh content flowing regularly.
Content Maximiser: We take your in-depth content (like a report, webinar or course) and repurpose it into a suite of smaller, strategic assets to get you more reach, more visibility, and more return on your original content creation effort.
LinkedIn® Newsletter Plan: 12-month content plan + layout mockup, ready for you to add your genius to and publish.
LinkedIn® Newsletters (12-pack): Twelve monthly newsletters professionally written and formatted - just post and go!
Custom: Got a different idea for how we can work together on your content? Let’s talk and tailor a Bean Booster for you.
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Each Bean Booster is:
One-off and fixed price
Aligned to your brand and content strategy
Delivered within a set timeframe (typically 1–2 weeks)
Based on a brief and your existing content (we’ll tell you what we need)
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Solo service business owners and small teams who want to make fast progress without getting bogged down in long-term projects
Smart professionals who know what they want but just need it DONE - and done well
Busy experts looking to tick a lingering item off their content marketing to-do list
Those not quite ready for a full content marketing retainer, but keen to work with a pro
Clients already working with us who want to add on a one-off deliverable without changing their main package
Content-savvy clients who want to bundle a few Bean Boosters together into a tailored package to kickstart or refresh their content marketing with impact and ease.
