What if the content you already have could fuel hundreds of new assets - with minimal effort from your end?
Creating content from scratch is time-consuming and often stops you from focusing on the other areas that drive your business.
So, if you’re going to invest that time, you need your content to work harder for you.
At Blue Bean Media, we aim to maximise the value of your original ‘investment’.
By the time our work is done, you won’t just have people consuming your content consistently across multiple platforms - you’ll have a business that’s growing.
“It was a real pleasure to work with Karen - she is passionate about helping professionals make a positive impact and it is evident in every interaction. She spent time to understand my approach and develop a strategy that was slow burn as opposed to a sugar hit. Beyond that, her personal and flexible approach meant the whole process felt seamless and like I was in very safe hands.”
We’re not a one-size-fits-all kind of agency.
We understand that every business is different and what works for another business, may not work for you. Our custom packages are flexible and designed to meet you exactly where you are in your content marketing journey.
Some of the factors we consider in determining the best approach for your content marketing are:
Your business and marketing goals
The quantity and quality of your existing content
Your marketing know-how and support resources
Your budget
Your timeframe for delivery.
We help service-based experts grow their visibility with less content chaos and more clarity.
You’ve already put time and energy into your business. You’ve likely got great content sitting in a folder (or in your head), and you know that being more visible could lead to more leads, more traction, and more trust.
But what you don’t need is another cookie-cutter marketing plan.
At Blue Bean Media, we meet you where you are. We offer clear, flexible services designed to make your existing content go further - whether you need a one-off idea session, a complete visibility strategy, or tools your team can run with.
Our approach is rooted in simplicity, structure, and sustainability.
We’ll help you grow your presence with purpose, without burning out or starting from scratch.
Explore the packages below to find the right fit for where you are now, and where you want to grow next.
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"The Sprout"
CONTENT ACCELERATOR SESSION
Best for: Getting started or tackling a specific challenge.
If you're new to content marketing/repurposing or feeling stuck on one part of the puzzle, a Sprout Session gives you the clarity and direction you need to move forward - without the overwhelm.
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"The Beanstalk Blueprint"
CONTENT REPURPOSING & VISIBILTY STRATEGY
Best for: Turning scattered content and ideas into smart, solid marketing foundations.
You've got content, ideas, and a couple of social channels - but no clear structure. The Beanstalk Blueprint organises what you have into an organic content marketing strategy to increase your reach and leads.
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"The Content Cultivator"
CUSTOMISED CONTENT COACHING
Best for: DIY Content marketing that stays consistent and strategic over time.
For those who want to keep up momentum, stay visible, and have a coach in their corner. The Content Cultivator combines guidance, accountability, and smart strategy to help you show up with confidence.
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"Bean Boosters"
ONE-OFF, DONE-FOR-YOU CONTENT SOLUTIONS
Best for: Getting expert help when you need it.
Need a content marketing kickstart without committing to an ongoing package? Bean Boosters are one-off, done-for-you services like LinkedIn content plans, blog posts and persona development, that help you get shiz done.
“The Sprout”
Content accelerator consultation
From content marketing idea to action — in under an hour.
You’ve got a “content something” - a content creation idea, a rough plan, a half-written email sequence, a question, a pile of content assets, a goal. You’re not sure what to do with it, or how to make it work. That’s where we come in.
The Sprout Session is a one-off 60-minute session designed to take your existing idea or asset and help you grow it into something clear, structured, and actionable, with practical next steps you can implement straight away.
What’s included:
60-minute 1:1 Zoom session with Certified Marketing Strategist & Content Marketing Specialist, Karen Moloney
Recording of our session (so you don’t have to scribble notes)
Checklist of follow-up actions from our session
Space to explore your ideas, ask questions, and get expert input on your visibility, content or messaging
Perfect for:
Content-savvy professionals who have a specific content problem they would like help to solve
Service business owners who want quick clarity or creative input to their content marketing initiatives
VAs or content teams who need guidance on next steps
Business owners curious about content marketing or repurposing, or unsure what they need next
“The Beanstalk Blueprint”
Your content repurposing & visibility strategy
This is the foundation, the roots of your content marketing activity.
A clear, actionable roadmap that connects your expertise to your audience and shows you exactly where to focus your content marketing efforts for consistent, high-impact visibility.
You’ll walk away with the clarity and confidence to show up consistently — and a kickstarter content plan rooted in strategy, not guesswork.
What’s included:
120-minute 1:1 Zoom strategy session with Certified Marketing Strategist & Content Marketing Specialist, Karen Moloney
Content audit to identify your best assets
Content repurposing matrix (starter plan for your team to implement)
Messaging and positioning clarity
Audience persona development (2-3 personas)
Channel strategy (3 focus channels, 2 supporting channels)
90-day kickstart content calendar
Video walkthrough of your Beanstalk Blueprint
Perfect for:
Service-based experts who are done with guesswork and want a clear direction
Business owners who feel invisible online or inconsistent with content
Professionals who know their offer is strong, but their marketing doesn’t reflect it
Coaches, consultants, and practitioners who want their content to attract the right clients - not just more noise
Teams or VAs who are waiting for guidance before they can create and execute content confidently
Anyone who has tried posting randomly and now wants a strategy that actually connects the dots between visibility and growth.
“The Content Cultivator”
Build your presence with coaching that keeps you creating content that connects and converts.
You’ve got something to say, and a vault of awesome content, but between running the business, looking after clients, and life in general, showing up consistently can feel impossible.
The Content Cultivator is customised coaching support for business owners who want to handle their own content repurposing and creation but don’t want to figure it all out alone.
We’ll help you plant the seeds of strong ideas, shape them into strategic content, and build the clarity, confidence, and momentum to show up where and when it counts.
Whether you’re starting from scratch or ready to go bigger, we’ll meet you where you’re at - and help you keep moving.
What’s included:
60-minute 1:1 Zoom coaching sessions with Certified Marketing Strategist & Content Marketing Specialist, Karen Moloney
Choose weekly, fortnightly, or monthly sessions to suit your pace and capacity - and keep you accountable
Session summaries with clear action points - no guesswork, just a plan to follow in between sessions
Tailored advice - based on your goals, energy, and brand voice
Real-time idea generation and content design or refinement
Supporting resources and templates - anything we’ve already built or know about that’ll help you move faster
Trusted guidance and accountability - from someone who gets your world and tells it like it is.
Access to The Bean Bank - our private stash of content marketing insights, strategies, and tips, curated just for our coaching clients.
Perfect for:
Service-based experts and founders who want a thinking partner, not just another strategy doc
Business owners who know what they should be doing, but need clarity, accountability, and support to actually make it happen
Coaches, consultants, and practitioners who want help shaping their ideas into content that connects and converts
Professionals whose content doesn’t yet reflect the value they deliver, but know it could
Experts with a VA or team who’s waiting for direction — we’ll guide you so they can create with confidence.
“Bean Boosters”
One-off content marketing support that gets the job done.
Sometimes, you don’t need a full content strategy. You just need to get that one thing off your to-do list.
That’s where Bean Boosters come in.
These are one-off, done-for-you services designed to give your content marketing a targeted lift, without the ongoing commitment. You’ll still need to give us a bit of input to make sure everything aligns with your goals and brand, but we’ll handle the heavy lifting and take that job off your plate.
Whether it’s launching a newsletter, planning your next 12 months of content, or making your website work harder - consider it boosted.
What’s included:
Each Bean Booster is:
One-off and fixed price
Aligned to your brand and content strategy
Delivered within a set timeframe (typically 1–2 weeks)
Based on a brief and your existing content (we’ll tell you what we need)
Current Bean Booster options include:
LinkedIn® Profile Polish: Optimise your personal or company page to attract the right people
Blog Post Creation: Turn your voice note, podcast, video or scribbled ideas into a polished, SEO-friendly blog post
LinkedIn® Newsletters (12-pack): Twelve monthly newsletters professionally written and formatted - just post and go!
LinkedIn® Newsletter Plan: 12-month content plan + professionally designed mockup, ready for you to fill and publish
LinkedIn® Social Post Plan: A custom content plan for your personal profile and/or company page so you never have to wonder what to post again
Persona Development: Clear, practical profiles of your ideal audience to guide content and messaging decisions
Squarespace Website Audit : A video walkthrough and action list to boost your site’s user experience, lead generation, and search performance
Email Newsletter 12-Month Plan: A full-year content plan + mockup template so you can plug in your insights and hit send with confidence
Custom branded Canva templates: 50 or 100 tiles for every occasion in your brand colours, ready for your content to be dropped in and posted.
Custom: Got a different idea? Let’s talk and tailor a Bean Booster for you.
Perfect for:
Solo service business owners and small teams who want to make fast progress without getting bogged down in long-term projects
Smart professionals who know what they want but just need it DONE - and done well
Busy experts looking to tick a lingering item off their content marketing to-do list
Those not quite ready for a full content marketing retainer, but keen to work with a pro
Clients already working with us who want to add on a one-off deliverable without changing their main package
Content-savvy clients who want to bundle a few Bean Boosters together into a tailored package to kickstart or refresh their content marketing with impact and ease.