A little bit about us

We’re on a mission to help small service businesses stop wasting time and money on fruitless marketing

The things that align us with other good humans

Simplicity

We embrace clarity and focus on what matters most.

Authentic excellence

We bring our true selves and best work to everything we do.

Sustainable impact

We spread transformative messages while maintaining healthy work practices.

Generosity

We share what and who we know freely to help others succeed.

Hi - I’m Karen!

I’m an ex-corporate employee, turned entrepreneur whose love language is getting stuff done - and I love helping small service business owners get seen!

For over 30 years I’ve worked in businesses big and small, making complex things simple and connecting the dots for people to bridge their gap between knowing and doing.

I grew up in my Dad’s service business where I saw him work harder than he needed to for way too many years, and then miss out on the retirement he so deserved. That lifetime of experience has profoundly impacted the work I do.

As business owners it’s so easy for us to wear all the hats and get bogged down in the weeds of jobs that we just shouldn’t be doing, or chasing shiny silver bullet solutions we hope will result in a tsunami of new leads.

But we’re never going to win at business if we don’t stay in the Genius Zone.

We start our small businesses for many different reasons. Whatever your “why” is, I want to help you find the shortcuts to the right people so you can achieve your goals and spend more time doing what you’re here to do.

I can help you:

  • get clear on where you need to be spending your marketing time and money for the best ROI

  • optimise what you already have so your marketing works harder for you (and without you)

  • create an organic marketing ecosystem to make the best use of any time you spend on marketing activities

  • get stuff done through hands-on marketing workshops for you and your team

  • stay accountable to implementing the things that will help you reach your goals faster and give you time back to do more of what you love

I’ve worked around the world with all types of businesses - from global multinational companies to solopreneurs. I’ve won heaps of awards for excellence in learning design, business and marketing strategy and achieved real results for my clients (like 2x their business in 2 years).

And I’m constantly learning and seeking out new ways to improve the services and support I offer. You can find out more about me, my skills and experience on LinkedIn.

You can also follow me there for small business marketing insights, tech tips and the occasional rant about things that make my teeth itch.

Karen x

Connect with me on LinkedIn

Our Team

There’s a reason why clients call us ‘unicorns’ - our aweseome team bring a unique mix of skills and expertise to the table

  • Karen Moloney

    Head of Bright Ideas and Master Plans

  • Eena Talens

    Eena Talens

    Marketing Creative Support

  • Akasha Yousef

    Brand Identity Alchemist

  • Tadhg Moloney

    Tadhg Moloney

    Operations Wingman

  • JJ Purton Jones

    Digital Visibility Virtuoso

  • Jennifer Monaghan Roxburgh

    Word Wizard

Our Associates

Ever heard the saying ‘It’s all about who you know’?

Associates.png

While we specialise in marketing strategy, we know that implementing it often requires a wider range of expertise - and we’ve helped many businesses hit their marketing and business goals by connecting them to the right people. 

Working with us means you can tap into our network of awesome humans and build fruitful partnerships with other industry professionals who can support your broader marketing needs.

Because here, we work with you as part of your team.

How we work smarter for you

While human touch and creativity are at the heart of everything we do, we also leverage AI tools and automations to streamline processes and ensure the highest quality output for your assignment. 

What we output for you will be unique to you and your business because we only work with information and content that you provide and have given us permission to use.

As true tech nerds, we’re always hunting for the best tools to enhance the distinctive value each of us contributes to your projects.  

Let us know if you have any questions about tech or data.

Ask your questions here >>

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