A little bit about us

We’re on a mission to help small service businesses stop wasting time and money on fruitless marketing

The things that align us with other good humans

Simplicity

We embrace clarity and focus on what matters most.

Authentic excellence

We bring our true selves and best work to everything we do.

Sustainable impact

We spread transformative messages while maintaining healthy work practices.

Generosity

We share what and who we know freely to help others succeed.

Hi - I’m Karen!

I’m an ex-corporate employee, turned entrepreneur whose love language is simplifying the complex - and I love helping small service business owners get seen!

I grew up in my Dad’s service business, so learned early on about the entrepreneur mindset and the passion & dedication of small business owners to their "why". 

I also learned about the huge mental load they carry and the inefficiencies that are created when you have a limited budget and wear all the hats. 

So, whatever your “why” is for starting your small service business, I want to help you find the most efficient and cost effective way to get seen by the right people and achieve your goals - without burning out ;)

For 30+ years I've worked around the world with all types of businesses – from solopreneurs to global multinationals - connecting the dots for business professionals to bridge their gap between knowing and doing.  

Along the way, I've picked up multiple awards for excellence in marketing, business, IT training & elearning program design, and I started Blue Bean Media to help founders of small-but-mighty businesses like yours:

  • get clear on where to spend marketing time and money for the best ROI

  • optimise what you already have so your marketing works harder for you (and without you)

  • create an organic marketing ecosystem that compounds and is on 24/7

  • get stuff done through hands-on marketing workshops for you and your team

  • stay accountable to implementing the things that will help you reach your goals faster and give you time back to do more of what you love

You can find out more about me, my skills and experience on LinkedIn, where I also share small business marketing insights, tech tips and the occasional rant about things that make my teeth itch.

Karen x

Our Team

There’s a reason why clients call us ‘unicorns’ - our aweseome team bring a unique mix of skills and expertise to the table

  • Karen Moloney

    Head of Bright Ideas and Master Plans

  • Jennifer Monaghan Roxburgh

    Word Wizard

  • JJ Purton Jones

    Digital Visibility Virtuoso

  • Akasha Yousef

    Brand Identity Alchemist

Our Associates

Ever heard the saying ‘It’s all about who you know’?

While we specialise in marketing strategy, we know that implementing it often requires a wider range of expertise. We’ve helped many businesses hit their marketing and business goals by connecting them to the right people - and here they are! 

Working with us means you can tap into our network of awesome humans and build fruitful partnerships with other industry professionals who can support your broader marketing needs.

Because here, we work with you as part of your team.

How we work smarter for you

While human touch and creativity are at the heart of everything we do, we also leverage AI tools and automations to streamline processes and ensure the highest quality output for your assignment. 

What we output for you will be unique to you and your business because we only work with information and content that you provide and have given us permission to use.

As true tech nerds, we’re always hunting for the best tools to enhance the distinctive value each of us contributes to your projects.  

Let us know if you have any questions about tech or data.

Book your free, no-obligation alignment chat now

Curious about working with us?