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Marketing Workshops & Training Programs
Hands-on learning and doing for small/medium service business teams, communities and groups
Our marketing workshops & training programs are designed for expert-led small to medium service-based businesses ready to invest in:
Getting clearer on visibility, positioning, and messaging
Building authority, credibility and trust
Optimising use of marketing technology (including AI and systems)
Creating a sustainable marketing strategy that actually moves the business forward (no trends or spray-and-pray marketing tactics)
Implementing time and cost-efficient marketing systems and processes
Identifying and plugging marketing leaks that are sabotaging success
Professional skills development, in-house marketing capability building and empowerment of teams.
Who these workshops & training programs are for
They’re particularly suited to:
Professional service firms
Network groups, industry associations & organisations
Internal teams responsible for marketing, visibility, or growth
Growth-stage businesses who have outgrown existing marketing approaches.
Flexible delivery with practical outcomes
What to expect from our marketing workshops and training programs:
Group size:
Minimum of 2 participants
Maximum of 16 participants
Delivery:
Live online workshops
In-person sessions (travel time and fees apply)
Duration:
Minimum 3 hours
Extended or multi-session programs available
Format:
Highly interactive and practical
“Done-with-you” - we work on your real business in the room.
Depending on the content, workshops may include:
Pre-work tasks to get more value out of live sessions
Hands-on implementation during the session - not more tasks that will die on to-do lists
Follow-up resources, coaching, or support after/between sessions
Service Business Marketing Workshop Topics
Empower your team and get results faster.
Topics can be delivered as standalone workshops or combined into a customised training program
Create AI marketing analytics reports with to inform business direction & decisions
Optimising your existing marketing assets for maximum ROI
Marketing strategy & planning
Creating an organic marketing ecosystem
Persona development deep-dives
Competitor research and analysis
Creating an AI content repurposing system
Finding and fixing Trust Gaps to get more leads & sales
LinkedIn strategy
LinkedIn personal profile & company page optimisation
LinkedIn newsletter planning
Creating a referral partner program
Something else - let us know where you’re stuck and we’ll tell you how we can help
Service business marketing workshops & training programs - designed for your business, community or group
Every client has different requirements around objectives for training, time available, delivery online, on-demand or in-person, budget, skill levels of participants, and more.
The best place to start is to help us understand what your business needs and then we can chat about some options to meet those needs.
What makes Blue Bean Media’s marketing training programs & workshops different?
Strategy-led. Practical. Built for SME service businesses.
Created by Blue Bean Media founder Karen Moloney, who is a certified marketing strategist and has won multiple awards in both marketing and training
Underpinned by our signature Beanstalk Visibility Framework
Designed specifically for small/medium service-based businesses
Focused on optimising what you already have
Resources shared are developed by us and used daily with our clients
Less theory, more practical application
You don’t just learn - you leave with tasks done, maximising return on time away from your work
Next Steps
Let’s find out what you need
Complete our Marketing Education Enquiry Form to tell us about your marketing challenges and what you’re looking to achieve with a workshop or training program.
We’ll come up with some ideas and arrange a time with you to chat them through.
Once we’ve confirmed that we’re on the same page, we’ll send you a proposal for your small business marketing workshop solution.
Our workshops are scoped and quoted based on:
Number of participants
Content required
Customisation of existing materials needed
Any pre/post workshop support/activities required
Any coaching required in between or after workshop delivery
Delivery method (online or in-person)
Level of customisation required.
(Please note that in-person workshops include additional fees for travel expenses & time.)
