Blue Bean Media has been named a finalist in the 2025 Stevie® Awards for Women in Business! Our project with Aperture Psychology shows how strategic visibility — built on the Beanstalk Visibility Framework — transforms service-based businesses from steady to standout.

Eighteen years into running her own business, Blue Bean Media director, Karen Moloney, reflects on the highs, lows, and everything in between - from juggling work and family to redefining what success really looks like. This heartfelt piece celebrates the moments that make small business ownership worth it and reminds us why flexibility, freedom, and visibility matter.

Your biggest marketing risk isn’t your competitors — it’s the assumptions you’re making about your clients. When you keep making decisions based on outdated or imagined information, you end up marketing to an audience that only exists in your head. Here’s how to spot the signs, burst the bubble, and reconnect your strategy with what your clients actually want.

Worried about posting on LinkedIn for fear of the haters? Visibility is a skill, not a personality trait — and it’s the foundation of trust, authority, and consistent clients. Here’s why you should feel the fear and post anyway.

Using ChatGPT for marketing but getting lifeless, generic content? The problem isn’t AI — it’s your marketing strategy. Learn how to use ChatGPT for blog writing, LinkedIn and email in a way that builds trust, authority and visibility for your small business, with practical steps from Blue Bean Media’s Beanstalk Visibility Framework.

Most service businesses aren’t short on expertise - they’re short on visibility. The Beanstalk Visibility Framework helps you grow the kind of presence that consistently attracts right-fit clients, without burning out or becoming a “LinkedIn influencer.” Learn how each stage strengthens your business roots and grows your authority organically.