CONSULTANTS, SPEAKERS, COACHES, SOLOPRENEURS & SERVICE BUSINESS OWNERS
Expertise to Enquiries
How to find and turn trust gaps into trust signals for more leads and sales
Online Masterclass with Karen Moloney
Wednesday 15th July - 12pm AEST - Limited seats - $77 pp
REGISTRATIONS NOW CLOSED - JOIN WAITLIST TO RECEIVE NOTIFICATION OF THE NEXT EVENT
Your expertise isn’t the problem
You’ve got the experience, the results, the client stories, the frameworks and the professional credibility. The people who work with you and refer you get it.
So why does your marketing still feel like it’s not pulling its weight?
People are finding you, reading your content and maybe even having a discovery call. Then nothing.
The instinct is to assume you need to do more with content, more posting on social media, more channels.
But in 2026, the problem isn’t content either.
It’s trust.
Does any of this sound familiar right now?
You’re visible (especially on LinkedIn) but it’s not turning into conversations, let alone consistent, high‑quality pipeline
AI is flooding your feed with polished, generic content from people that sound like you – and you’re not sure how to stand out without shouting or performing
Your referral pipeline feels thinner than it used to, and every time you look up from client work the future revenue line makes your stomach drop
You’re nowhere to be seen in AI search results
You know LinkedIn is your best lever, but you’re posting sporadically, your profile isn’t doing any heavy lifting, and the guilt loop is real
You’re doing “a bit of everything” – posts, webinars, lead magnets, podcasts – but it feels like a second job and the results don’t match the effort.
These are all signs that you might have trust gaps in your marketing.
The Expertise to Enquiries Masterclass shows you how to find and fix the hidden trust gaps in your marketing and sales journey so that humans, search engines and AI agents stop scrolling past you - and start shortlisting you.
THE EXPERTISE TO ENQUIRIES MASTERCLASS
What we’ll do together in 90 minutes
This is a working session, not a passive webinar.
In 90 minutes you will:
Learn what a trust gap is - in plain language
See why trust gaps are lethal in 2026’s AI‑saturated market
Create a Trust Map for your core buyer journey - identify all the touchpoints that can turn into trust gaps
Run a focused Trust Audit on ONE high‑leverage touchpoint, e.g. your website, LinkedIn profile, etc.
Identify your biggest trust gap
Use the Trust Fix Matrix to turn your trust gap into a trust signal.
You’ll be applying this live to your own business during the masterclass, so you leave with real before‑and‑after clarity, not just notes.
*** REGISTRATIONS NOW CLOSED - JOIN WAITLIST FOR NOTIFICATION OF NEXT EVENT
*** REGISTRATIONS NOW CLOSED - JOIN WAITLIST FOR NOTIFICATION OF NEXT EVENT
WHAT YOU’LL WALK AWAY WITH
By the end of this session you will have:
A Trust Gap Map of your core buyer journey showing exactly where trust is leaking right now (instead of the vague sense that “marketing isn’t working”).
A completed Trust Audit for ONE key touchpoint – LinkedIn profile, website, discovery call, etc., identifying your trust gaps
A short, concrete Trust Fix Plan you can:
Implement yourself in under two hours, or
Hand straight to a VA or contractor with clear instructions, instead of “can you just fix my marketing?”
A repeatable system you can use in your business to stay on top of marketing leaks caused by trust gaps.
This means that within days, you can have your marketing working harder – without ripping everything up, signing up for a huge program or buying another shiny new tool.
MEET YOUR FACILITATOR
Karen Moloney:
Multi award-winning marketing strategist
Hi I’m Karen, marketing strategist and founder of Blue Bean Media.
I help consultants, advisors and small service-based businesses turn scattered marketing activity into clear, strategic visibility that supports better enquiries, stronger positioning and more confident decision-making.
A big part of what I do is take the kind of thinking around marketing that the big end of town pays a fortune for, and work out what it actually means for a small, founder-led business with limited time and budget. That translation is where Blue Bean’s edge is.
My work sits at the intersection of marketing strategy, buyer psychology, authority-building and practical implementation. I’m especially interested in helping experienced experts make better use of what they already have – their skills and knowledge, intellectual property, proof, client results, ideas, frameworks and existing marketing assets – before spending more money on tactics that may not solve the real problem.
This masterclass brings together the thinking behind my Authority Audit and Beanstalk Marketing Advisory work: helping you understand where trust is being built, where it’s breaking down, and what needs to change so your marketing does a better job of supporting your business.
Why this matters (especially now)
In 2026:
Search and social media are increasingly AI‑assisted: your profile and website are being read by AI bots and algorithms as well as humans
Referral‑only pipelines are wobblier: one or two quiet referrers can create a cashflow cliff.
Content volume is up; differentiation is down – and “fixing your positioning” can become an expensive form of procrastination
Trust gaps are where all of this shows up: people see you, but they don’t move; they’re impressed, but they don’t enquire; they mean to refer you, but they don’t have the words.
Closing those gaps gives you:
Better visibility that actually converts – humans and AI can finally see what makes you worth talking to.
More predictable conversations – instead of the feast‑or‑famine spikes that keep you awake at 3am.
A system you can maintain without becoming a full-time “poster” or influencer – aligned with how you actually want to show up.
Ready to plug your marketing leaks?
To keep this genuinely useful (not a 200‑person talk-at-you webinar), places are limited.
Once we hit capacity, registrations will close.
If you’re done feeling “secretly sharp but strangely invisible” and want a clear, realistic way to make your expertise stand out in an AI‑noisy world, this masterclass is your next right step.
Frequently Asked Questions
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Probably not – because we’re not teaching channels or tactics, and we’re using our own systems that we have developed. We’re helping you spot where trust is leaking in your current system and why (proximity, proof, or safety), so you can apply what you already know in a more focused way instead of starting another big program from scratch, or buying a new tool.
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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Yes – this is exactly your territory. We’ll look at how LinkedIn, your website and other touchpoints are currently signalling (or failing to signal) trust and why you’re a safe, smart choice, so your visibility starts leading to conversations instead of just impressions.
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Yes, if we stay focused. You won’t rebuild your whole marketing system in 90 minutes, but you can identify your biggest trust gap, run a clear audit, and decide one high‑leverage change that will immediately make you easier to find and choose. And you also have a full system you can take away to work on later or give to a VA/marketing support person to continue the work.
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The masterclass will still help you, as long as you have at least a basic offer and an online presence (even a simple LinkedIn profile). You’ll learn how to bake stronger trust signals into what you’re creating now, rather than waiting until “everything is perfect” to show up.
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No. The tools we use are simple worksheets and questions, and you can complete everything with a pen and paper or a basic PDF editor – no fancy tech or AI skills required.
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Absolutely – in fact, it’s a smart move. You can either attend together live (on one device) or share the replay and worksheets with them afterwards, so they can help you implement and maintain your new trust signals.
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No.
The value in this Masterclass is being live online with an expert who can answer your questions and help you get stuff done. Our approach to all things marketing is to simplify and reduce your workloads, not add more things to the list to do “later.”
If you can’t make the live session and are really keen for the content, get in touch and we can discuss some options.
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Absolutely!
It’s what makes a live session more valuable for you and the other attendees.
There will be space for questions and a couple of live “hot seat” examples where we walk through someone’s trust audit and fixes so you can see how the framework applies in real life.
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Because this is a low‑cost, live working session with immediate access to templates, refunds aren’t offered.
If something urgent comes up and you can’t attend, please let us know as soon as possible so we can discuss an option that will work for you. This may include, but is not limited to, credit towards future Masterclasses or 1:1 sessions.
