Marketing strategy for expert-led small businesses who need clarity, not content chaos
You've built your business on deep expertise and years of experience. You're brilliant at what you do and you’re highly valued by your clients.
But what’s keeping you up at night are the pipeline gaps.
You know - those periods between engagements where you're scrambling for the next job, discounting your fees, or questioning whether leaving your safe corporate job was the right move.
You’ve got a long list of jobs to do to increase your visibility, like posting more regularly, optimising your LinkedIn presence, running more webinars, etc.
But the algortihms keep changing, every marketing “guru” tells you something different, and you don't have time to figure out which advice is actually going to work for your service business.
What you need isn't another “silver bullet” tactic.
It's a strategic marketing plan that will turn your expertise into consistent visibility - and qualified leads in your pipeline.
Good news - you’re in the right place!
“It was a real pleasure to work with Karen - she is passionate about helping professionals make a positive impact and it is evident in every interaction. She spent time to understand my approach and develop a strategy that was slow burn as opposed to a sugar hit. Beyond that, her personal and flexible approach meant the whole process felt seamless and like I was in very safe hands.”
We meet you where you are
At Blue Bean Media, we specialise in small business marketing strategy for independent consultants and professional service providers. Our approach is different because we start with deep research into your current reality - not some idealised version of where you "should" be.
We suspect you've already got heaps of valuable content sitting on a drive - or locked in your head from years of client work.
And you're probably showing up on LinkedIn occasionally, networking when you can, maybe sending sporadic emails to your list.
You might even have a website that looks professional but isn’t generating the number of enquiries you need.
Wherever you are in your marketing journey, we’ll meet you there.
Building your visibility ecosystem
Through deep-dive audits, research and comprehensive analysis, we map your existing marketing activities against our award-winning 5-step Beanstalk Visibility Framework.
This reveals what's working and what's missing in your visibility ecosystem.
We then identify areas where strategic shifts could create significant impact - without requiring you to become a social media influencer or get a marketing qualification on top of running your business!
Kind words from awesome small service businesses we’ve helped
We’re not a “one-size-fits-all” marketing consultancy
We understand that every small business is different and what works for another business, may not work for you.
Some of the factors we consider in determining the best approach for your tailored marketing strategy include, but are not limited to:
Your business and marketing goals
The quantity and quality of your existing content
Your existing marketing foundations
Your competition
Your visibility on traditional search engines and AI search platforms
Your marketing know-how and support resources available
Your budget
Your timeframe for delivery.
Our small business marketing strategy services
Whether your service business is a startup, a lifestyle business or in growth phase, we can help you get clear on your next steps to increased visibility, more leads and better ROI on your marketing effort and spend.
Depending on your needs, we offer two marketing strategy services:
Option 1: “The Sprout”
Marketing Strategy Triage Consultation
Uncover what's stopping prospects from finding you - and fix it.
If your marketing isn't delivering the results you need, or you're stuck on one part of the visibility puzzle, a Sprout Marketing Strategy Triage Consultation cuts through the confusion and gives you a clear path forward.
This 60-minute rapid diagnostic can help you uncover key strategic gaps in your marketing approach and flags criticial issues to address.
You'll walk away with specific insights and actionable next steps you can implement immediately to improve your visibility and lead generation opportunities.
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60-minute 1:1 Zoom consultation with Certified Marketing Strategist & Content Marketing Specialist, Karen Moloney
Recording of our session (so you don’t have to scribble notes)
Checklist of follow-up actions from your audit
Space to explore your ideas, ask questions, and get expert input on your visibility, content or messaging
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Digital-savvy professionals who have a specific visibility problem they would like help to solve
Startup service businesses with a small budget who just need pointing in the right direction
Service business owners who want quick clarity or creative input to their visibility marketing initiatives
VAs or content teams who want to tap into some expert markeing guidance
Service business owners curious about how to get in front of more of the right people before diving into a full strategy
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$500 +GST per consultation payable at time of booking. Book now »
We also offer ongoing strategic support to keep you on track with your content marketing. Find out more »
Option 2: “The Beanstalk Blueprint”
Comprehensive Marketing Strategy & Implementation Roadmap
This is where you establish the roots for sustainable visibility.
The Beanstalk Blueprint is a detailed small business marketing strategy that shows you exactly where to focus your efforts for consistent, impactful visibility across traditional digital, AI and offline channels.
The marketing landscape has shifted, and your prospects have more choice than ever. With AI-generated content and templated messaging flooding every platform, standing out requires strategic positioning, not quick fixes. We take a deep-dive into your current visibility, research your competitive landscape, and identify exactly where your prospects go when they can't find you - then build a tailored strategy to fill those gaps.
You'll walk away with a marketing strategy and 12 month implementation roadmap tailored for your service business, giving you the clarity and confidence to show up consistently where your prospects are actually looking, and achieve your growth goals without the guesswork.
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120-minute 1:1 Zoom strategy session with Certified Marketing Strategist & Content Marketing Specialist, Karen Moloney
Personalised Visibility Strategy including:
Visibility audit
Identification of cornerstone content assets for repurposing
Content creation matrix
Content repurposing approach
Messaging and positioning clarity
Development of 2 x audience personas (ideal client/referral partner/collaborator)
Channel strategy (2 focus channels, 2 supporting channels)
Analytics & reporting recommendations
12 month implementation roadmap
120-minute Zoom walkthrough of your Beanstalk Visibility Blueprint with Q&A
Video recording of your walkthrough.
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Service-based experts who are done with guesswork and want a clear direction
Business owners who feel invisible online or inconsistent with marketing activity
Professionals who know their offer is strong, but their marketing doesn’t reflect it
Coaches, consultants, and professionals who want their marketing to attract the right clients - not just make more noise
Teams or VAs who are waiting for guidance before they can create and execute confidently
Anyone who has tried posting randomly and now wants a strategy that actually connects the dots between visibility and growth.
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The first step in this process is for us to have an alignment chat where we can find out more about the scope of what you would like to achieve.
We can then provide a detailed proposal customised exactly to your requirements which includes a fixed price to create your visibility strategy and implementation roadmap.
Get started by booking your alignment chat here »
