Your Small Business Marketing Coach
Strategic guidance and accountability to build a marketing ecosystem for your service business, aligned to your goals, and your way of working.
You know where you want your business to be and you know that marketing will get you there.
You’re posting on social media and doing some networking, maybe even creating content. But between serving clients and running the business, staying consistent feels impossible.
And with so much conflicting information about what you “should” be doing to keep the pipeline full, it’s easy to feel overwhelmed.
That’s where a small business marketing coach can help.
Welcome to VISIBLE
The marketing coaching progam designed for small service businesses - just like yours.
The VISIBLE program
Build your presence & pipeline with strategic guidance & accountability
VISIBLE is the small business marketing coaching program, designed specifically for service-based business owners who want to stay visible, consistent, and intentional - without doing it all alone.
You’ll have a multi award-winning, Certified Marketing Strategist in your corner to help you:
Clarify your goals and priorities
Stay consistent and visible where your prospects and partners are looking
Get expert feedback and direction when you need it
Connect with partners and resources to implement your marketing strategy
Keep your marketing aligned with your business growth.
This program is ideal for small business DIY marketers, service business owners and small business marketing teams who want to keep up momentum and make smarter, more strategic marketing decisions.
The framework behind VISIBLE
Your VISIBLE marketing coaching is underpinned by the Beanstalk Visibility Framework™ - an award-winning system designed to help solopreneurs and small service businesses build a marketing ecosystem which grows visibility step by step, without the overwhelm.
Together, we’ll focus on the key stages of your marketing ecosystem development so every marketing action builds towards meaningful, measurable results.
01. Groundwork
Audit what you already have and do the research to establish solid marketing foundations aligned to your business offerings and goals.
02. Seed
Show up in the right places, at the right times, with the right messaging in the right format, to get noticed by the right people.
03. Sprout
Engage with each of your audiences consistently, develop relationships, listen, understand, learn, and refine your approach.
04. Nurture
Build credibility and authority through content, thought leadership and by adding value at all stages of the customer journey.
05. Propagate
Leverage your assets, relationships & existing visibility for expanded reach, new offerings, new markets, and more referrals.
How small business marketing coaching works
A program built around you and your goals
Every service business is different - which means your VISIBLE coaching experience should be too.
Together, we’ll create a practical, personalised plan based on:
Your business, marketing and visibility goals
Your current marketing activity
Your capacity, budget and resources
The level of accountability that works best for you.
You’ll always know what to focus on next - and have expert support to keep it moving.
The results you’ll see
From spray and pray… to strategic visibility
Working with your small business marketing coach will help you shift from “doing all the things” to marketing with intention - which looks like:
Knowing exactly where to focus your marketing time, resources and budget for the best ROI
Having a clear, consistent presence where your clients and partners are looking
Ironing out the kinks in your lead pipeline
Optimising content and marketing assets you already have, rather than creating from scratch all the time
Feeling confident in your messaging and positioning
More headspace to focus on the work only you can do
Finally have a marketing rhythm that fits your business - and your life
This isn’t about doing more marketing. It’s about doing the right marketing for your business.
What you’ll get in VISIBLE
Strategic direction, ongoing support, and momentum
Depending on your goals and package, your VISIBLE coaching program may include any or all of the following:
1:1 strategic coaching sessions via Zoom (invite your VA or marketing team too)
Marketing strategy and content reviews
Accountability check-ins between sessions
Messaging and visibility feedback
You’ll walk away from each session with clear next steps and renewed confidence in what you’re doing - and why.
All of our coaching clients also get:
Free access to our agency account on Metricool link for content planning and scheduling for the life of our engagement. (We can easily transfer you to your own paid account at any time)
Introductions to our trusted marketing implementation partners and network connections to support your strategic marketing initiatives and business growth
Access to playbooks and templates as required to support your strategic marketing initiatives
Insights from our team’s marketing professional development. We engage in approx. 30-40 hours of PD per month to keep on top of changes and trends in the marketing & small business - and then we filter out the bits you really need to know.
Our “always on” creative marketing minds! We love connecting dots and will share relevant information, opportunities and connections to support your business and marketing efforts where relevant.
Meet your small business marketing coach - Karen Moloney
Hi there!
I’m excited that you’re interested in working with me to get more VISIBLE!
Let me tell you a bit about me and how I can help you…
I’m a multi award-winning and Certified Marketing Strategist who helps service-based businesses simplify their marketing and show up strategically online.
I developed the Beanstalk Visibility Framework™ and VISIBLE program based on my marketing education, research and my own experience of running service businesses for over 18 years. I know how hard it is wearing all the business owner hats, so I love opportunities to help like-minded business owners move from invisible to in-demand - in a sustainable way.
My approach is professional, collaborative, and grounded in what works - no marketing fads or cookie-cutter formulas here!
I’m a multi award-winning, Certified Marketing Strategist based in Brisbane, Australia.
I was raised in my Dad’s small service business, and I’ve been a proud small business owner for over 18 years now - so I know how hard it is wearing all the hats and delivering for clients too!
That’s why I developed the Beanstalk Visibility Framework™ and this small business marketing coaching program - VISIBLE - because I love helping others like you and me simplify their marketing and move from invisible to in-demand, without more stress or workload.
VISIBLE is based on my marketing education, small business research and my own experience of running service-based businesses for both B2B and B2C clients since 2007.
My approach is practical, collaborative, and 100% grounded in what works - no marketing fads or cookie-cutter formulas here!
Trusted by service business owners
I stay on top of what’s working for service business marketing right now - so you don’t have to.
With a background in corporate learning & development, IT traning and elearning - I’m a bit of a nerd and a dedicated lifelong learner!
Our technology-driven world is moving at such a rapid pace, it’s hard to keep up and filter out what’s going to move the needle in a small business.
My job as your small business marketing coach is to identify how best to get your service business seen - and support you in making that happen. This involves a very structured approach to my professional development as a marketer:
I hold a Diploma of Business, specialising in Entrepreneurship as well as marketing industry certifications from Digital Marketer as a Digital Marketing Strategist and Content Marketing Specialist.
I’m a member of the Australian Marketing Institute , the Squarespace Circle developer community and several forward-thinking business networks and marketing communities of practice.
I spend approximately 30-40 hours each month listening to business and marketing podcasts & audiobooks, reading blogs, books and news articles and attending industry webinars.
I also attend 1-2 major industry conferences per year, in-person and online.
I take all that knowledge and distill it into just what you need to know to boost your visibility and keep your pipeline flowing.
Your investment
You’re busy and you need to get the most bang for buck from your marketing spend.
We get it.
We also get that you’ve already spent a lot of time and money on marketing campaigns and tools that haven’t worked (and maybe even some marketing courses you’ve never finished, despite your best intentions!)
In the current climate, you need to be demonstrating authority, credibility and trust in all areas of your marketing - which needs an investment of time from you.
And coaching can help you get laser-focused on using that valuable time for what’s going to move the needle in your service business.
When it comes to our fees, we offer tiered pricing plans with different payment options to suit most budgets. We’ll talk through what you’re looking to achieve, your timeframe for seeing results and the resources available to you. Then we’ll create a proposal detailing your tailored marketing coaching package and investment options.
FAQs
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VISIBLE is designed to give you the right level of support to build a marketing ecosystem that’s realistic, sustainable, and aligned with your business goals.
Most programs teach you what to do - often following a one-size-fits-all formula or pushing the next thing they want to sell. VISIBLE focuses on what’s right for your business, filling the gaps with tailored strategy, practical guidance, and built-in accountability.
It’s not just about marketing tactics - it’s the combination of strategy, mindset, and structure that helps you grow with confidence and consistency.
Please note that our focus is only on the marketing aspect of your business. I’m not a business coach or advisor and cannot give you any other kind of advice. If that need arises during the course of our work together I will flag that with you and can connect you to trusted partners if required.
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No problem! That’s why the first step in this process is an Alignment Chat.link We’ll talk about your goals, challenges, and where you’re getting stuck, then decide what your custom VISIBLE program needs to look like.
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Yes, for specific types of content, however this is a separate service and is not included in your VISIBLE program fees. As your coach, I can review, guide, and refine your messaging to make sure everything aligns with your visibility goals and attracts the right people. We’ll discuss your program requirements in the Alignment Chat.
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It depends on your program. Some clients meet monthly for strategy and accountability, while others prefer more frequent check-ins. We’ll discuss your needs in the Alignment Chat and set the rhythm for your VISIBLE program that fits your goals and capacity.
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Our coaching clients typically report increased confidence, clarity, and consistency - plus measurable improvements in visibility, engagement, and inbound opportunities. Some examples of measurable results include:
New website & social media launch + rebrand, boosted brand awareness, attracted collaborations & new hires, doubled revenue
+20% revenue, speaking gigs, collaborations, new clients and attracted new hires
Landed a global client via LinkedIn content
Increased bookings & hit top of Google organic search
Landed a million dollar contract with a global household name via LinkedIn content
210% avg. increase in client organic website traffic (Google Analytics)
71% above industry avg. open rates for client email newsletters (Mailchimp benchmarks)
162% above industry avg. CTR for client email newsletters (Mailchimp benchmarks)
77% more engagement than average LinkedIn personal profile (LinkedIn benchmarks)
The timeframe for when you start seeing results will vary depending on a number of factors. We’ll discuss this more in your Alignment Chat and establish some KPIs to work on together.
Ready to get more VISIBLE?
We can help you build a marketing ecosystem that frees you up to do your best work and keeps your pipeline full of the right opportunities.
