We help service-based experts grow their visibility with less content chaos and more clarity & consistency.
You’ve already put time and energy into your business. You’ve likely got great content sitting in a folder (or in your head), and you know that being more visible could lead to more leads, more traction, and more trust.
But what you don’t need is another cookie-cutter marketing strategy.
At Blue Bean Media, we meet you where you are. We offer clear, structured services designed to increase your visibility - whether you need a one-off idea session, a complete visibility strategy, or coaching to support your DIY marketing.
Our approach is rooted in simplicity, structure, and sustainability.
We’ll help you grow your presence with purpose, without burning out or starting from scratch.
“It was a real pleasure to work with Karen - she is passionate about helping professionals make a positive impact and it is evident in every interaction. She spent time to understand my approach and develop a strategy that was slow burn as opposed to a sugar hit. Beyond that, her personal and flexible approach meant the whole process felt seamless and like I was in very safe hands.”
We’re not a one-size-fits-all kind of consultancy.
We understand that every business is different and what works for another business, may not work for you. Our services are structured, but flexible and designed to meet you exactly where you are in your content marketing journey.
Some of the factors we consider in determining the best strategic approach for your content marketing solution are:
Your business and marketing goals
The quantity and quality of your existing content
Your existing marketing foundations
Your visibility on traditional search engines and AI search platforms
Your marketing know-how and support resources
Your budget
Your timeframe for delivery.
Explore the services below to find the right fit for where you are now, and where you want to grow next.
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"The Sprout"
VISIBILITY ACCELERATOR AUDIT
Best for: Getting started or tackling a specific visibility challenge.
If your marketing isn’t getting you the results you’d like or if you’re feeling stuck on one part of the visibility puzzle, a Sprout Visibility Accelerator Audit gives you the clarity and direction you need to move forward - without the overwhelm.
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"The Beanstalk Blueprint"
VISIBILITY STRATEGY
Best for: Service providers with solid expertise but scattered marketing efforts who want a strategic roadmap that actually works.
You know your stuff but you're not showing up where your prospects are looking. The Beanstalk Blueprint investigates your visibility gaps, identifies who prospects are seeing instead, and builds you a strategic roadmap to fix it. Specific, actionable recommendations for increasing visibility and generating qualified leads across digital and AI channels.
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"The Visibility Growth Coach"
YOUR MARKETING SECRET WEAPON
Best for: DIY marketers wanting expert support to keep it consistent, intentional, and aligned with your goals.
For those who want to stay visible and keep up momentum with a Certified Marketing Strategist in their corner. The Visibility Growth Coach combines high-level strategy, ongoing guidance, and built-in accountability to help you help you show up strategically and consistently where your prospects and partners are looking.
“The Sprout”
Visibility accelerator audit
Uncover what's stopping prospects from finding you - and fix it.
You know you should be more visible, but you're not sure where the gaps are or what's actually working. You're posting, networking, maybe running some ads, but prospects still aren't finding you when they're ready to buy. That's where we come in.
The Visibility Accelerator Audit is a focused 60-minute session designed to identify exactly where you're invisible to your ideal clients and what's filling that space instead. You'll get clear, practical insights about your visibility gaps and actionable steps you can implement straight away to start showing up where your prospects are actually looking.
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60-minute 1:1 Zoom consultation with Certified Marketing Strategist & Content Marketing Specialist, Karen Moloney
Recording of our session (so you don’t have to scribble notes)
Checklist of follow-up actions from your audit
Space to explore your ideas, ask questions, and get expert input on your visibility, content or messaging
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Digital-savvy professionals who have a specific visibility problem they would like help to solve
Service business owners who want quick clarity or creative input to their visibility marketing initiatives
VAs or content teams who need guidance on next steps
Business owners curious about how to get in front of more of the right people without breaking the bank
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$500 +GST per consultation payable at time of booking. Book now »
We also offer ongoing strategic support to keep you on track with your content marketing. Find out more »
“The Beanstalk Blueprint”
Your visibility strategy & marketing roadmap
This is where you establish the roots for sustainable visibility.
The Beanstalk Blueprint is a comprehensive strategy that shows you exactly where to focus your marketing efforts for consistent, high-impact visibility across traditional digial, AI and offline channels.
The marketing landscape has shifted, and your prospects have more choice than ever. With AI-generated content and templated messaging flooding every platform, standing out requires strategic positioning, not quick fixes. We take a deep-dive into your current visibility, research your competitive landscape, and identify exactly where your prospects go when they can't find you - then build a tailored strategy to fill those gaps.
You'll walk away with a comprehensive, personalised visibility strategy and 12 month implementation roadmap that gives you the clarity and confidence to show up consistently where your prospects are actually looking, and achieve your growth goals without the guesswork.
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120-minute 1:1 Zoom strategy session with Certified Marketing Strategist & Content Marketing Specialist, Karen Moloney
Personalised Visibility Strategy including:
Audit to identify opportunities for increased reach potential
Identification of your best content assets for repurposing
Content repurposing approach
Messaging and positioning clarity
Audience persona development (Max 3 personas)
Channel strategy (Max 3 focus channels, 2 supporting channels)
Analytics & reporting recommendations
12 month implementation roadmap
Video walkthrough of your Beanstalk Blueprint
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Service-based experts who are done with guesswork and want a clear direction
Business owners who feel invisible online or inconsistent with marketing activity
Professionals who know their offer is strong, but their marketing doesn’t reflect it
Coaches, consultants, and professionals who want their marketing to attract the right clients - not just make more noise
Teams or VAs who are waiting for guidance before they can create and execute confidently
Anyone who has tried posting randomly and now wants a strategy that actually connects the dots between visibility and growth.
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The first step in this process is for us to have an alignment chat where we can find out more about the scope of what you would like to achieve.
We can then provide a detailed proposal customised exactly to your requirements which includes a fixed price to create your visibility strategy and implementation roadmap.
Get started by booking your alignment chat here »
What Our Clients Say About Us
“The Visibility Growth Coach”
Build your presence with strategic guidance & accountability
You've got the expertise and ideas - but between running the business, serving clients, and managing the day-to-day, staying consistently visible feels impossible.
This personalised coaching program gives you the strategic direction and accountability of having a Visibility Growth Coach in your corner - without the full-time cost or complexity.
You're still in charge of your marketing (or your team is), but you'll never have to figure it out alone. With quarterly strategy sessions and monthly progress check-ins, you'll always have a clear plan - and a strategic partner - to keep your visibility efforts aligned with your goals.
We'll help you turn scattered marketing into focused action, optimise what you already have, and build the momentum to show up consistently where your prospects are looking.
Whether you're starting from scratch or scaling your visibility, we'll meet you where you are and be your strategic guide for sustainable growth.
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60-minute 1:1 Zoom coaching sessions with Certified Marketing Strategist & Content Marketing Specialist, Karen Moloney
Choose weekly, fortnightly, or monthly sessions to suit your budget, pace and capacity - and keep you accountable
Session summaries with clear action points - no guesswork, just a plan to follow in between sessions
Tailored advice - based on your goals, energy, and brand voice
Real-time idea generation
Supporting resources and templates - anything we’ve already built or know about that’ll help you move faster
Trusted guidance and accountability - from someone who gets your world and tells it like it is.
Strategic introductions to our network connections and associate providers
Monthly updates on what you need to know about what’s going on in marketing - we stay all over it so you don’t have to!
Access to The Bean Bank - our private stash of marketing insights, strategies, and tips, curated just for our VIP clients.
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Service-based experts and founders who want a thinking partner, not just another strategy doc
Business owners who know what they should be doing, but need clarity, accountability, and support to actually make it happen
Coaches, consultants, and practitioners who want help shaping their marketing ideas into actions that connect and convert
Professionals whose marketing doesn’t yet reflect the value they deliver, but know it could
Experts with a VA or team who’s waiting for direction - we’ll guide you so they can create with confidence.
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Your investment will depend on what you are looking to achieve through working with your Visibility Growth Coach and therefore how often we need to meet and what support is required.
Let’s chat about your goals and needs and then we can create a custom program to get you where you want to be.
