Blue Bean Media Named Finalist in the 2025 Stevie® Awards for Women in Business
Strategic Marketing Transformation for a Psychology Services Practice
We’re thrilled to share that Blue Bean Media has been named a finalist in the 2025 Stevie® Awards for Women in Business for Achievement in Healthcare – Services Marketing 🥳
Our nominated project — Strategic Marketing Transformation for a Psychology Services Practice — showcases the power of smart, integrated strategy for service-based businesses.
Working with Aperture Psychology, we designed and led an organic marketing ecosystem that brought every part of their visibility strategy into alignment:
Rebrand implementation
New website
SEO foundations
Email newsletter
Multi-channel social strategy
Award submissions
Webinars and speaking opportunities
Go-to-market strategy for two new revenue streams
Support for location expansion
This wasn’t about more marketing. It was about the right marketing - guided by the Beanstalk Visibility Framework, our proprietary system that helps professional service businesses build visibility, authority, and consistent inbound leads without business owner burnout.
Strategy Meets Orchestration
At Blue Bean Media, our lane is strategy and orchestration — bringing enterprise-grade marketing thinking and systems to small businesses so they can increase visibility and scale with confidence.
To bring that strategy to life, we collaborate with exceptional specialists across every marketing discipline — from design and web to PR and content. It’s a collective effort, and we’re proud to be the strategic hub that makes it all work together.
We’re deeply grateful to our clients Peter Walker and Sophie Li for trusting us to be part of Aperture’s story. Managing the visibility of a business — especially one with 25+ years of experience and a strong professional reputation — is both a responsibility and an honour we never take lightly.
With the foundations now firmly in place, we’re excited to watch the next chapter of Aperture Psychology unfold 👀
Case study in development — we’ll share it here soon.
Why the Framework Works
The Beanstalk Visibility Framework is the foundation of all our client work. It helps service-based businesses identify where to focus their time, energy, and marketing spend for the biggest visibility impact.
Across clients, the results speak for themselves:
📈 210% average increase in organic website traffic
📈 71% higher email open rates than industry average
📈 162% higher email click-through rates
📈 77% more LinkedIn engagement than benchmark
📈 Clients landing high-value contracts, media features, and fully booked pipelines.
What’s Next
Winners will be announced in New York on 10 November — and while we’d love to bring home a trophy, the real win is seeing our clients thrive with clarity, confidence, and visibility.
If you’re ready to see what strategic visibility could do for your business, explore the Beanstalk Visibility Framework or book an Alignment Chat to see how we can help you grow from steady to standout.
About The Author
Karen Moloney is on a mission to help brilliant business owners ditch the marketing fluff and grow visibility that sticks. Through the Beanstalk Visibility Framework, she creates marketing strategies for small service business owners who want to know where to spend their time and marketing budget for the best ROI. She’s not into choreographed dance videos or sugar hit hacks - just clear, achievable steps to help you be seen by the right people and keep that pipeline full!
Connect with Karen on LinkedIn for no-BS marketing strategy and visibility tips.
