The Blue Bean Media Blog:
Where Marketing Strategy Meets Real Small Business Life
Practical marketing tips and advice, visibility strategies and honest reflections for service-based founders.
Written by a small business owner who knows what it’s like to juggle clients, cashflow and credibility - and wants your marketing to finally feel doable.
Blue Bean Media Named Finalist in the 2025 Stevie® Awards for Women in Business
Blue Bean Media has been named a finalist in the 2025 Stevie® Awards for Women in Business! Our project with Aperture Psychology shows how strategic visibility — built on the Beanstalk Visibility Framework — transforms service-based businesses from steady to standout.
The Assumption Bubble: Why Your Marketing Beliefs Are Riskier Than the Competition
Your biggest marketing risk isn’t your competitors — it’s the assumptions you’re making about your clients. When you keep making decisions based on outdated or imagined information, you end up marketing to an audience that only exists in your head. Here’s how to spot the signs, burst the bubble, and reconnect your strategy with what your clients actually want.
Feel the Fear and Post Anyway: Why Visibility Beats Perfection on LinkedIn
Worried about posting on LinkedIn for fear of the haters? Visibility is a skill, not a personality trait — and it’s the foundation of trust, authority, and consistent clients. Here’s why you should feel the fear and post anyway.
