Feel the Fear and Post Anyway: Why Visibility Beats Perfection on LinkedIn
Confidence comes from action, not avoidance
Afraid to post on LinkedIn for fear of attracting the haters?
You’re not alone — social media can feel like a minefield sometimes 👹
But if that fear is the only thing stopping you, it’s time to JFDI — because the haters aren’t paying your bills.
One of our clients (who’s not a big fan of social media) recently posted on LinkedIn. Sure enough, someone dropped a rant — not just a snide comment, but a full-blown essay. 🙄
The interesting thing was that the power in that post wasn’t in the rant. It was in how my client handled it — with clarity, confidence, and professionalism. That’s not innate; it’s a skill you can develop.
If you run a service-based business, especially one with premium offerings, your success depends on being visible to the right people — and helping them get to know, like, and trust you before they’ll ever engage or invest. That takes consistency and courage.
When you post on LinkedIn, you’re not just sharing an update. You’re signalling confidence, leadership, and generosity — qualities that build authority and attract clients, collaborators, and opportunities.
Will you appeal to everyone?
Absolutely not — and that’s the point. When you share your unique perspective, you magnetise the ✨ right ✨ people.
So what if your post doesn’t get thousands of views? Vanity metrics don’t pay the bills either. Ask yourself: How many new clients would actually make a difference to your bottom line?
If your business is built on helping people transform, your marketing needs to focus on building trust and relationships — and that takes time.
Because you’re not selling shoes 👠
So go on — hit Post, take up space, and show up as the expert you are. And if you need someone cheering you on from the sidelines, tag me 🙌
Build the Confidence to Be Seen
If you’re ready to show up consistently and strategically without feeling like a “LinkedIn influencer,” explore the Beanstalk Visibility Framework — it’s designed to help service-based businesses like you get visible, build authority, and attract clients who value what you do.
About the Author
Karen Moloney is on a mission to help brilliant business owners ditch the marketing fluff and grow visibility that sticks. Through the Beanstalk Visibility Framework, she creates marketing strategies for small service business owners who want to know where to spend their time and marketing budget for the best ROI. She’s not into choreographed dance videos or sugar hit hacks - just clear, achievable steps to help you be seen by the right people and keep that pipeline full!
Connect with Karen on LinkedIn for no-BS marketing strategy and visibility tips.
