SMALL BUSINESS MARKETING COACHING & ADVISORY SERVICE
Having a marketing plan is one thing.
Making sure it actually gets done is something else.
Monthly strategic marketing guidance and accountability for small service business owners who are serious about implementation - and honest enough to know they won't get there alone.
Minimum 6 month commitment. Places are limited.
THE FOUNDER’S REALITY
Why good plans and good intentions don't always turn into good results
Most business owners who invest in a strategic marketing plan implement it hard for the first few weeks. Then a big client project lands. Then a family thing. Then a new tool everyone's talking about looks interesting.
Then it's been six weeks, milestone dates have passed, the pipeline is looking a bit empty and the marketing is back to reactive.
This isn't failure. It’s what happens when there's no ongoing structure, no regular accountability, and no one to call when you hit a decision point and don't know which way to go.
The other thing that derails implementation - and this one is underestimated - is that the marketing landscape doesn't stay still.
Algorithms update. New platforms emerge. Economic & geopolitical activities impact client behaviour and decision-making. AI tools change what's possible and what's expected.
Without someone who's across all of that and can tell you what it means for your strategy specifically, you're either ignoring the changes or chasing every one of them.
Neither of those works.
The Beanstalk Marketing Advisory program keeps you steady and focused on what matters. Moving forward every single month - regardless of what's happening around you.
IS THIS YOU?
Beanstalk Marketing Advisory is for you if:
You've invested in your 90-Day Marketing Blueprint - or you're ready to - and you know from experience that without accountability and regular strategic input, it won't get executed consistently.
You're a DIY marketer, possibly with some outsourced support
You want an experienced marketing strategist that understands your business to regularly review progress, course-correct where needed, and make sure you're still focused on the right things.
You want someone who'll tell you honestly when a new platform or tool is worth your attention - and when it's just noise.
You need someone who can help you understand what your marketing analytics actually mean and how you can use them to make better, data-driven business decisions.
And you're ready to commit to six months - because you understand that consistent marketing over time is the only kind that actually builds momentum.
YOUR STRATEGIC SMALL BUSINESS MARKETING PARTNER
Meet Karen Moloney
The Beanstalk Marketing Advisory is a direct partnership with Blue Bean Media’s managing director, Karen Moloney.
Karen has 30+ years experience simplifying complex business problems using strategic marketing, learning & technology solutions.
She's worked with businesses at every stage - solopreneurs, startups, scale-ups and global corporate brands. Karen grew up in her family’s business and founded her first venture in 2007, so she understands the specific challenges of building consistent, effective marketing when you're also the one delivering the work.
Her approach is practical by design. She doesn't devise plans that look impressive and sit untouched. She gives you no-fluff direction - and helps you act on it.
HOW IT WORKS
What our marketing advisory partnership looks like
The Beanstalk Marketing Advisory program is built on our award-winning signature Beanstalk Visibility Framework and is designed specifically for small service businesses.
It’s not a cookie-cutter program, on-demand resource portal, or group coaching container where you're one of fifty.
01
The 90-Day Marketing Blueprint
Before your advisory begins, you’ll complete your own individual 90-Day Marketing Blueprint.
This is your north star - a focused, written marketing roadmap built specifically around your business, your goals, and your real capacity.
It's the foundation for all the work we do together.
02
Your monthly 90-minute advisory session
Every month, you and Karen meet online via Zoom for a focused working session with a clear structure and a clear outcome every time.
Review: We look at last month against your agreed KPIs and analytics. What moved, what didn't, what the numbers are telling us.
Plan: We agree focus and priorities for the coming month. Specific activities, specific goals, no ambiguity.
Resource: Karen shares her connections, or tools from her toolkit to support what you're working on (fees may apply).
Action: We close with a clear, agreed action list. You know exactly what you're doing and in what order.
03
The mid-month check-in
Halfway between sessions, Karen checks in by email, SMS or chat (you’ll choose your preferred channel).
This touchpoint is to make sure you're on track, flag anything that's come up, and catch course corrections before they become problems.
This is the thing that makes the difference between a founder who implements and one who arrives at the next session having done nothing.
04
Responsive strategic guidance
When something shifts - an algorithm update, a new AI tool, a curveball in your market - you don't have to wait until next month's session.
Karen will jump in to advise between sessions on anything that needs a quick steer.
Because you don’t have time to keep on top of the marketing landscape - and the world doesn't wait for your next scheduled meeting.
THREE WAYS TO ENGAGE
You choose your marketing circle
6-month minimum engagement · Limited places · Application required
Solo Advisory
One-to-one. Complete focus.
Your personalised 90-Day Marketing Blueprint
6 x Monthly 90-min advisory sessions including:
Review of tasks, KPIs and analytics
Monthly priorities
Connections & resources as required
Meetig summary & action plan
Mid-month email/SMS/chat check-in
Responsive strategic guidance where relevant to your business
Investment
Blueprint: $1,500 +GST
Advisory: 6 x $750/month +GST
Total investment: $6,000 +GST pp
Business Bestie: Duo
Bring one trusted founder friend.
Your personalised 90-Day Marketing Blueprint
6 x Monthly 2 hour shared advisory sessions for 2 people including:
Review of tasks, KPIs and analytics
Monthly priorities
Connections & resources as required
Meetig summary & action plan
Mid-month email/SMS/chat check-in
Responsive strategic guidance where relevant to your business
Peer accountability built in
Investment
Blueprint: $1,500 +GST
Advisory: 6 x $650/month +GST
Total investment: $5,400 +GST pp
All prices shown are in AUD per person (pp). Terms and conditions apply to all programs.
Business Bestie: Trio
Bring two friends. Best value.
Your personalised 90-Day Marketing Blueprint
6 x Monthly 2.5 hour shared advisory sessions for 3 people including:
Review of tasks, KPIs and analytics
Monthly priorities
Connections & resources as required
Meetig summary & action plan
Mid-month email/SMS/chat check-in
Responsive strategic guidance where relevant to your business
Rich learning & cross-pollination between businesses
Investment
Blueprint: $1,500 +GST
Advisory: 6 x $550/month +GST
Total investment: $4,800 +GST pp
This is your trusted inner circle, not a random cohort.
Solo Advisory gives you complete focus, a dedicated advisor, and a private space to work on marketing aligned to your business goals.
Business Bestie gives you something different - a trusted inner circle who are invested in your success, learning alongside you, and holding you accountable between sessions. Same rigorous strategic framework, richer conversation.
All programs require clients to complete their own individual Blueprint first - because your businesses are different and your strategic plans should be too.
ABOUT THE 6 MONTH MINIMUM
Six months isn't arbitrary
It's the minimum time needed to see consistent marketing activity compound into real results - a stronger pipeline, growing authority, and marketing that feels less like guesswork and more like a system that works.
One month of focused marketing makes you feel better. Three months starts to build something. Six months changes the trajectory of your business.
If at the end of month one you don't feel the advisory is delivering value, you can exit with 30 days notice.* That's not a loophole - it's confidence that what we're building together is worth staying for.
Not sure if Beanstalk Marketing Advisory is the right fit for you?
Book a free 15 min Alignment Chat first
Not sure if Beanstalk Marketing Advisory is the right fit for you?
If you're not ready for ongoing advisory, start smaller.
The 90-Day Marketing Blueprint gives you a clear plan and a follow-up checkpoint, or the Marketing Clarity Sprint gives you a focused hour and a clear next step.
Either way, you'll leave knowing exactly where to focus.
Still not sure which one's right for you?
